Copywriter and Digital Marketing ConsultantPeter Cady
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About Me
Hi, I'm Peter.
I am a copywriter and digital marketing consultant with over five years of experience.
Prior to becoming a consultant, I served as the marketing manager for a luxury automotive dealership in the San Francisco Bay Area, where I increased web traffic by over 200% and ran several successful paid advertising campaigns. I also helped the dealership achieve a 4.5-star rating on Yelp.
In addition to my copywriting and digital marketing experience, I also have three years of experience as a high school English teacher, which required me to pass a comprehensive English exam.
I work with businesses of all sizes and in all industries, and in particular specialize in writing for the finance, real estate and sports industries. Please feel free to contact me and we will see if we are a good fit to work together.
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Honesty and communication are key
I wanted to give some praise to Duda for their great content management system. I recently set up a web site on Duda, and was amazed at how simple and efficient the process is. It literally took me only thirty minutes to set up my site, and I was given a tremendous plug and play template that fit my needs. I will admit that I am a little biased here because Duda had the template that fit the niche that I am in, but they have plenty of other templates available, including ones for personal trainers, plumbers, musicians and wineries. In comparison to Duda, I also recently set up a website in Wordpress, and was left feeling very frustrated. Unbeknownst to me, the templates shown in Wordpress are often dummy templates, so they will look fancy in the template library but will lose much of their features when you download it. I installed a template that featured a large picture and three boxes, but when I viewed the site, it only featured the photo. I then installed a prominent page builder only to have it continually load with no clear solution available based on what I have read online. As I type right now, my Wordpress site is far from complete, and based on my projections, getting it set up will require a significant block of time. I get that Duda is a little more expensive than Wordpress (I paid about $170 for a one site-one year plan), but I am happy because I got my bang for my buck. In conclusion, Duda is a great content management system, and deserves your consideration when creating your next website.
26-percent of American adults watch news on YouTube, this according to a recent study by Pew Research Center. 59-percent of that group believes that it is an “important way to get news,” with 13% saying that it is “the most important way to get news.” 27-percent say that it is not an important way to get news. What YouTube channels are these people getting their news from? 42-percent are getting it from independent journalists, while 49% are getting it from major news outlets (9-percent get it from other organizations). 51-percent of people who watch new on YouTube stated that they are seeking commentary and opinions, while 48-percent stated that they were seeking objective reporting. 66-percent of YouTube news watchers stated that they are able to better understand current events through that source. What does this data mean for companies and advertisers? For news companies, it means that they should keep an active presence on the site and upload newsworthy videos and commentary. Advertisers should consider the demographics of their target customers and look to advertise with the YouTube news channels that align with them. Do you get any of your news from YouTube? Feel free to comment on Twitter.