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My take on Linkbuilding
Peter Cady • September 21, 2020
Many companies often underutilize their vendor relationships
Search Engine Journal had an interesting article today titled “10 modern link acquisition tactics that work.” Written by
Andrew Dennis and linked here, the article explores how to acquire more links for your website.
Here is my take on link building: Leverage your strengths and take advantage of your relationships with your community and vendors.
Of course, your linkbuilding strategy will depend a lot on what type of business you have.
If you are an ice cream or sandwich shop, then you should focus more on directory links.
If you are selling a course or coaching service, then you may want to focus more on guest blogging and PR.
Two things that I think are underutilized by a lot of people and companies are getting links from vendors.
A lot of your vendors will have a website and may have a blog, and likely want to continue their relationship with you.
Simply ask them to write a brief write-up of your company and how you enjoy using their services on their blog, and they will likely happily oblige.
Another area of opportunity is in your community. Don’t be afraid to pay a bit of money to get listed in your local chamber of commerce, and reach out to local newspapers and bloggers to see if they would be interested in writing about your business.
In particular leveraging vendors and community worked very well for me when I was an in-house SEO manager for a car dealership.
What linkbuilding strategies have worked for you?
Feel free to comment about it to me on Twitter.
Honesty and communication are key
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